LUX began its journey in the world of golf alongside Severiano Ballesteros, an icon of the sport, in 2008. Together, they published the official program for the Open de España, Portugal, Madeira, and Madrid. From there, LUX established its foundation in Mallorca, the perfect setting to continue growing this project.
Today, LUX is a golf tourism & lifestyle guide that partners with the most prestigious courses in the Balearic Islands. It also collaborates with luxury brands across various industries, enhancing and reinforcing its core values.
But LUX is more than just a guide—it’s a platform dedicated to creating synergy among its advertisers. To achieve this, it organizes golf tournaments, events, and press gatherings, all aimed to provide a comprehensive coverage for its partners.
Finally, LUX is endorsed by the Balearic Tourism Agency and the Spanish Luxury Association. Since the creation of the Product Club, it has been the only publication in the Strategic Luxury Segment.
Additionally, LUX participates in all major tourism fairs with the support of AETIB, ensuring its presence wherever the agency promotes the Balearic Islands both nationally and internationally.
Continuing this path, LUX also collaborates with the Consell d’Eivissa and the Consell Insular de Menorca and is featured as the official magazine of Aviapartner Executive private jets.